It is not the first time that the municipalities of Teulada Moraira and Benissa have joined hands to seal administrative cooperation. We can look back on countless earlier mergers in the fields of culture, sports or tourism. But never before have the two areas come together to create a promotional campaign of this kind.
Under the slogan "Our Corner - Your Destination", the tourism departments of the two coastal resorts are offering an essential destination for this summer; a quiet, hospitable corner and safety guaranteed. Two areas capable of combining an attractive offer of coves and beaches with a wide range of culture, gastronomy and outdoor sports activities. Enjoying an "Arroz a Banda" with views of El Portet beach, a walk along the Ecological Path, exploring the seabed while diving along the coast or getting lost in the medieval centre of Benissa. Those are some of the activities people can enjoy when choosing this paradisiac enclave of the Marina Alta as their summer destination.
The advertising campaign is strategically aimed at proximity tourism and is suitable for digital platforms, social media and media specialising in optimising resources. Jorge Ivars, the main person in charge of the Municipality of Benissa, explains: "the tourism sector of Teulada Moraira and Benissa has been actively listened to and, this campaign is the result". Ivars recalled that "tourism and economic promotion know nothing about political colours", adding that "together we can create a much more attractive product for our potential visitors".
Adrián Ruiz, the Teulada Local Councillor, thanked for the willingness to accept an initiative coming from his council. The initiative tries to create a greater, more powerful synergy far from any competitive thinking. According to Ruiz, "with this proposal, we will be able to attract and retain potential tourists for the future". Given the current economic situation our country suffers from, it is essential to offer an attractive product. Ruiz concluded his speech with the words "we intend to convey an image that presents our territory as absolutely safe ".